Articles
Key Timeframes for U.S. Trademark Renewal and Maintenance: How to Avoid Invalidation Due to Non-Renewal
Registering a trademark in the United States does not guarantee perpetual protection. Failure to complete renewal and maintenance procedures on time may result in the cancellation of the trademark by the United States Patent and Trademark Office (USPTO) due to “non-use” or “non-r…
U.S. Trademark Trends in 2025: Technology, Sustainability, and the Metaverse Drive Brand Battles
As the global economy accelerates its digital transformation, consumer values shift, and technological innovation surges, the U.S. trademark application landscape in 2025 is exhibiting unprecedented diversity. From artificial intelligence to sustainable fashion, and from virtual goods to health tec…
The Core Role and Strategic Value of Trademarks in U.S. Franchise Expansion
In the franchising business model, the brand serves as the core link between the franchisor and the franchisee, while the trademark is the tangible embodiment of the brand’s value. As the most mature franchise market in the world, the United States’ legal system provides crucial suppor…
U.S. Trademark Purchase Guide: How to Avoid Risks and Select High-Quality Trademarks
In today’s increasingly competitive business environment, trademarks have become a crucial intangible asset for companies. For businesses looking to quickly enter the U.S. market, purchasing an existing trademark is an efficient option. However, the trademark transaction market is complex, an…
Amazon Brand Registry Process: A Detailed Guide
Amazon’s Brand Registry is a crucial step for sellers to protect their brand, prevent counterfeiters, and gain access to exclusive brand features. Below is a detailed guide to the registration process and key considerations: I. Pre-Registration Preparation Trademark Registration Register …
International (Nice) Classification of Goods and Services
Goods: Class 1: Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstu…
