Articles
Amazon Brand Registry 2.0 Practical Guide: Key Steps for Cross-Border Sellers to Prevent Hijacking and Protect Brands
In the world of cross-border e-commerce, “hijacking” (Listing Hijacking) on Amazon has always been one of the most significant challenges for sellers. Hijackers steal traffic by undercutting prices, diluting brand value, and potentially causing issues like poor product quality, negative…
Navigating Conflicts Between EU Trademarks and National Trademarks: Legal Frameworks and Resolution Mechanisms
Introduction The European Union’s trademark system, established under the EU Trade Mark Regulation (EUTMR), provides businesses with a unified mechanism to protect trademarks across all 27 member states through a single registration—the European Union Trade Mark (EUTM). However, this system coexist…
A Comprehensive Guide to Registering an EU Trade Mark (EUTM) Through the European Union Intellectual Property Office (EUIPO)
Securing trademark protection across the European Union’s 27 member states has never been more streamlined, thanks to the EU Trade Mark (EUTM) system administered by the European Union Intellectual Property Office (EUIPO). This unified process allows businesses and individuals to obtain trademark r…
2025 U.S. Trademark Transactions Outlook: Key Industries to Watch
The U.S. trademark marketplace is evolving rapidly, driven by technological innovation, shifting consumer preferences, and emerging industries. As we look ahead to 2025, trademark transactions are expected to surge in sectors that align with global megatrends—from AI-driven tech to sustainable cons…
The Thin Line of Trademark Infringement: Lessons from the Apple vs. Samsung Design Patent War
IntroductionIntellectual property (IP) disputes often serve as high-stakes battlegrounds for corporations, shaping industries and legal precedents. While trademark infringement and design patent violations fall under distinct legal frameworks, both highlight the critical importance of protecting cr…
A Comprehensive Guide to U.S. Trademark Application: From Search to Registration, Avoiding Common Pitfalls
In the United States, trademarks are valuable assets for brand building. A successful trademark not only enhances brand recognition but also brings significant commercial value to a business. However, the U.S. trademark application process is complex, and missteps can lead to application rejection …
How Startups Can Gain a Competitive Edge with a U.S. Trademark
In the fast-paced and highly competitive world of startups, establishing a strong brand identity is crucial for success. One of the most effective ways to protect and enhance your brand is by securing a U.S. trademark. A trademark not only safeguards your brand but also provides a significant co…
The Role of Trademarks in Brand Protection in the United States
In the competitive landscape of the U.S. market, trademarks play a pivotal role in safeguarding a brand’s identity, reputation, and value. A trademark, which can be a word, phrase, symbol, design, or combination thereof, serves as a unique identifier of the source of goods or services. Here’s…
Global Market Trends Analysis: The Rise of Cross-Border E-Commerce and Evolving Consumer Behaviors
The global e-commerce landscape is undergoing a seismic shift, driven by technological innovation, shifting consumer preferences, and the lasting impacts of the COVID-19 pandemic. Among the most compelling trends is the explosive growth of cross-border e-commerce in emerging markets such as Southea…
Practical Guide for Small and Medium-Sized Sellers to Protect Trademarks at Low Cost: Core Categories and “Intent-to-Use” Strategy
For small and medium-sized sellers, trademarks are the core assets of their brands. However, the high cost of registration often deters them. How can these sellers efficiently protect their trademarks on a limited budget? The following two strategies—prioritizing core categories and utilizing the &…
