Articles
Seizing the Moment in Cross-Border E-commerce: Three Key Strategies for Capturing Market Opportunities
The golden era of cross-border e-commerce has never truly ended—only the windows of opportunity continue to shift. From the early Amazon seller success stories to the rise of emerging markets in Southeast Asia and the Middle East, and now the social commerce boom driven by TikTok Shop, every wave o…
The New Chessboard of Cross-Border E-Commerce: Brand Power as the Key to Global Breakthrough
In the aftermath of Amazon’s mass account suspensions, China’s cross-border e-commerce industry is undergoing an unprecedented strategic shift. As traffic dividends diminish and the marginal benefits of price wars decline, competition has moved beyond GMV to a deeper contest of brand value…
U.S. Trademark Registration: A Strategic Shield and Market Passport for Chinese Brands Going Global
At a critical moment of global business restructuring, Chinese enterprises face unprecedented opportunities and challenges in their internationalization journey. When Huawei encountered a trademark squatting crisis in Munich, Germany, and when a new tea beverage brand discovered its “twin bro…
Overview of Global Social Media Platforms: Connecting Without Borders
Social media platforms have revolutionized the way people communicate, driving information sharing and interaction on a global scale. Today, billions of users are active on various social platforms, which are not only used for personal communication but also widely utilized for business marketing a…
Trademark Strategies for U.S. Cross-Border E-Commerce: Brand Protection and Market Expansion
In today’s rapidly globalizing trade landscape, the U.S. market has become a primary battleground for many cross-border e-commerce sellers. In this vast market, trademarks are not only valuable brand assets but also core competitive advantages for businesses. A well-planned trademark strategy…
Decoding the Traffic Formula: The Core Logic and Advanced Strategies of Social Media Traffic Acquisition
In the era of digital commerce, traffic is the lifeline of online businesses. With social media becoming the primary battlefield for brand exposure and customer acquisition, understanding the core logic behind traffic generation and mastering advanced strategies are essential for businesses looking…
The Unprecedented Rise of Cross-Border E-Commerce: Who is Leading the Future?
Cross-border e-commerce is reshaping global trade at an unprecedented pace. With the acceleration of digital transformation, upgrades in logistics systems, and shifts in consumer shopping behavior, major e-commerce platforms are continuously adjusting their strategies to compete for market dominanc…
Reconstructing Trademark Value in the Post-Pandemic Era: Why Medical and Healthcare Trademarks Have Surged by 300%
In the aftermath of the global pandemic, the value of trademarks in the medical and healthcare industries has undergone a remarkable transformation. With increased consumer awareness of health and wellness, surging demand for medical innovations, and intensified market competition, trademarks in th…
New Approaches to Cross-Border E-Commerce: Breaking Traditions and Exploring New Markets
As the traditional traffic dividends decline, cross-border e-commerce businesses must rethink their strategies to stay competitive. The old playbook of relying solely on mainstream platforms and conventional marketing tactics is no longer enough. To succeed in the evolving global market, sellers ne…
Parallel Imports and the Exhaustion of Trademark Rights: Does Reselling Genuine Products Within the EU Constitute Infringement?
The principle of trademark exhaustion, also known as the “first sale doctrine,” is a cornerstone of intellectual property law that balances the rights of trademark owners with the free movement of goods. In the European Union (EU), this principle plays a critical role in determining wh…
