Articles
Cross-Border Trademark Infringement Legal Battles: From Passive Defense to Proactive Global Strategy
On Amazon’s U.S. site, a counterfeit handbag bearing the logo of a European luxury brand is sold for only one-tenth the price of the genuine product. The seller is registered in a Southeast Asian country, while logistics routes transit through the Middle East before arriving in North America. This …
International Trademark Protection: The Tug-of-War Between Territorial Barriers and Global Harmonization
As the global commercial landscape rapidly converges, businesses venturing beyond their home markets often encounter a perplexing reality: a trademark right secured at great expense in the United States may become a meaningless symbol in the French market. Behind this apparent contradiction lies th…
Parallel Imports and the Grey Market: The Conflict and Balance Between Legitimate Imports and Trademark Protection
Against the backdrop of globalized trade, legal disputes arising from parallel imports have become increasingly frequent. Parallel import refers to the act of legally purchasing genuine branded products in foreign markets without the trademark owner’s authorization and importing them into the domes…
Compliance Risks for Chinese Enterprises Going Global: A Guide to Avoiding Pitfalls in Translating Chinese Brand Names for EU Trademark Registration
In recent years, as Chinese enterprises accelerate their global expansion, the European market has become a key strategic target. However, during the trademark registration process, many companies — unfamiliar with European intellectual property regulations — have encountered rejections, infringeme…
Compensation Standards for Trademark Infringement in Europe: How to Quantify Brand Damage Caused by Counterfeits
Trademark infringement has become an increasingly serious issue in Europe, especially when it comes to the intangible losses brands suffer due to counterfeits. The damage caused by counterfeit products is often difficult to quantify. However, courts across Europe have gradually developed a relative…
The Trademark Life-or-Death Game for Cross-Border Sellers: Cracking the U.S. “Use in Commerce” Compliance Code
I. The Hidden Dangers in the Trademark Battlefield: Why “Use in Commerce” Has Become the Cross-Border Survival Line Data Warning: 67% of trademark refusals by the USPTO in the past three years involved issues with proof of use Real Case: A major Shenzhen seller lost millions in inve…
Challenges and Breakthrough Strategies for Cross-Border E-Commerce Amid U.S. Tariff Hikes
In recent years, the United States has frequently adjusted its tariff policies toward China, particularly impacting the cross-border e-commerce sector. From apparel and consumer electronics to new energy products, import duties on a wide range of categories have been significantly increased. These …
A Landmark Case on the Importance of U.S. Trademarks: Christian Louboutin’s “Red Sole Shoes” Trademark Battle
Trademarks are not only symbols of brands but also legal safeguards for a company’s core competitive edge. As one of the most advanced countries in global intellectual property protection, the United States’ trademark laws are particularly notable for their focus on non-traditional trademarks. Chri…
The Importance of International Trademark Protection: A Case Study of the Trademark Dispute Between Apple and Proview
IntroductionIn today’s globalized business environment, trademarks are not only the core identity of a company’s brand but also a key asset in market competition. A successful trademark can enhance consumer trust, increase brand value, and establish a competitive edge in the international mar…
Building a Cross-Border IP Closed Loop: Framework, Practices, and Policy Recommendations
I. Introduction Driven by globalization and the digital economy, the cross-border flow of intellectual property (IP) is becoming increasingly frequent. However, it also faces challenges such as high infringement risks, difficulties in rights confirmation, and costly enforcement. Establishing a Cros…
