Articles
Trademark Strategies for U.S. Cross-Border E-Commerce: Brand Protection and Market Expansion
In today’s rapidly globalizing trade landscape, the U.S. market has become a primary battleground for many cross-border e-commerce sellers. In this vast market, trademarks are not only valuable brand assets but also core competitive advantages for businesses. A well-planned trademark strategy…
Decoding the Traffic Formula: The Core Logic and Advanced Strategies of Social Media Traffic Acquisition
In the era of digital commerce, traffic is the lifeline of online businesses. With social media becoming the primary battlefield for brand exposure and customer acquisition, understanding the core logic behind traffic generation and mastering advanced strategies are essential for businesses looking…
The Unprecedented Rise of Cross-Border E-Commerce: Who is Leading the Future?
Cross-border e-commerce is reshaping global trade at an unprecedented pace. With the acceleration of digital transformation, upgrades in logistics systems, and shifts in consumer shopping behavior, major e-commerce platforms are continuously adjusting their strategies to compete for market dominanc…
Reconstructing Trademark Value in the Post-Pandemic Era: Why Medical and Healthcare Trademarks Have Surged by 300%
In the aftermath of the global pandemic, the value of trademarks in the medical and healthcare industries has undergone a remarkable transformation. With increased consumer awareness of health and wellness, surging demand for medical innovations, and intensified market competition, trademarks in th…
New Approaches to Cross-Border E-Commerce: Breaking Traditions and Exploring New Markets
As the traditional traffic dividends decline, cross-border e-commerce businesses must rethink their strategies to stay competitive. The old playbook of relying solely on mainstream platforms and conventional marketing tactics is no longer enough. To succeed in the evolving global market, sellers ne…
Parallel Imports and the Exhaustion of Trademark Rights: Does Reselling Genuine Products Within the EU Constitute Infringement?
The principle of trademark exhaustion, also known as the “first sale doctrine,” is a cornerstone of intellectual property law that balances the rights of trademark owners with the free movement of goods. In the European Union (EU), this principle plays a critical role in determining wh…
Building a Trademark Monitoring System: How to Achieve Real-Time Infringement Alerts Across the Web with AI Tools
In today’s fiercely competitive business landscape, trademarks, as valuable intangible assets, are crucial for brand identity and success. However, trademark infringement remains rampant, causing significant financial losses and reputational damage to businesses. Traditional monitoring method…
Trademark Squatting in Cross-Border E-commerce: Challenges and Countermeasures
The rapid growth of cross-border e-commerce has opened up vast opportunities for Chinese businesses to expand into global markets. However, this exciting frontier is increasingly marred by the issue of trademark squatting, which poses a significant threat to the success of Chinese brands overseas. …
Federal Trademark vs. State Trademark: Analyzing Protection Scope and Cost-Benefit for Startups – How to Choose the Optimal Strategy
For startups, building and protecting a brand is a critical step toward long-term success. A trademark, as the core identifier of a brand, helps establish a unique identity in the market and prevents unauthorized use of similar marks by competitors. However, when it comes to trademark protection, s…
Trademark Abuse on Social Media Platforms: How to Deal with Fake Brand Accounts on Instagram and TikTok
On social media platforms like Instagram and TikTok, interactions between brands and users are becoming increasingly frequent. However, the issue of trademark abuse is also escalating. Fake brand accounts impersonate brands by tweaking names, stealing trademarks, and posting misleading content, whi…
