Articles

The Dual Challenge of U.S. Tariff Increases on SME Exports and Trademark Protection

The Dual Challenge of U.S. Tariff Increases on SME Exports and Trademark Protection

In recent years, as U.S.-China trade tensions have continued to escalate, the United States has significantly expanded both the scope and rate of tariffs on Chinese exports. This policy shift has dealt a serious blow to small and medium-sized enterprises (SMEs), especially export-oriented businesse…

Analysis of the Advantages and Disadvantages of the European Union Trade Mark (EUTM): Opportunities and Challenges in Cross-Border Protection

Analysis of the Advantages and Disadvantages of the European Union Trade Mark (EUTM): Opportunities and Challenges in Cross-Border Protection

The European Union Trade Mark (EUTM), formerly known as the Community Trade Mark (CTM), is a vital tool for businesses expanding into the European market. Since its implementation in 1996, the EUTM system has simplified trademark protection across the EU by offering a “single application, EU-wide p…

Analysis of the “First to Use” Principle in U.S. Trademark Registration

Analysis of the “First to Use” Principle in U.S. Trademark Registration

In the U.S. intellectual property system, the establishment of trademark rights follows the “First to Use” principle, which differs from the “First to File” principle adopted by many other countries. This principle reflects U.S. law’s respect for actual market usage and aims…

Recent USPTO Policy Trends: Promoting Innovation and Adapting to Technological Change

Recent USPTO Policy Trends: Promoting Innovation and Adapting to Technological Change

In recent years, the United States Patent and Trademark Office (USPTO) has continually updated its policy framework in response to technological innovation, global competition, and public interest. These updates aim to address emerging tech challenges, promote fair competition, and support the grow…

Trademark Law at a Crossroads in the Digital Revolution: Defending IP in the Era of AI, NFTs, and the Metaverse

Trademark Law at a Crossroads in the Digital Revolution: Defending IP in the Era of AI, NFTs, and the Metaverse

In virtual storefronts across the metaverse, Louis Vuitton handbags are being deconstructed and reimagined by digital artists; AI-generated brand logos are going viral online; and unauthorized Marvel character NFTs are selling for millions on blockchain platforms. These are no longer speculative sc…

International Trademark Strategy: How Enterprises Expanding Globally Should Prioritize Countries and Classes for Trademark Registration

International Trademark Strategy: How Enterprises Expanding Globally Should Prioritize Countries and Classes for Trademark Registration

In today’s globalized business environment, trademarks are not only the core assets of a company’s brand but also a “passport” to enter international markets. However, trademark protection is highly territorial in nature. Without registration, trademarks overseas may face the risk…

Trademark and Domain Name Conflicts: How to Combat Cybersquatting via UDRP

Trademark and Domain Name Conflicts: How to Combat Cybersquatting via UDRP

In the digital era, a domain name is not only the entry point to an enterprise’s online presence but also a crucial vessel of brand value. However, as domain name registration becomes more accessible, the conflicts between malicious domain squatting and trademark rights are becoming increasin…

Conflicts and Coexistence Between Geographical Indications and Ordinary Trademarks: Legal Framework and Practical Pathways

Conflicts and Coexistence Between Geographical Indications and Ordinary Trademarks: Legal Framework and Practical Pathways

Abstract:As an essential component of the intellectual property protection system, Geographical Indications (GIs) share the function of distinguishing the origin of goods and maintaining market order alongside ordinary trademarks. This paper analyzes the fundamental differences between GIs and ordi…

Trademark Risks in Cross-Border E-Commerce: Compliance and Infringement Prevention on Amazon, AliExpress, and Other Platforms

Trademark Risks in Cross-Border E-Commerce: Compliance and Infringement Prevention on Amazon, AliExpress, and Other Platforms

In the wave of globalized e-commerce, cross-border e-commerce has become an important channel for many businesses to expand into international markets. However, as market competition intensifies, trademark infringement issues have become increasingly prominent. Major cross-border e-commerce platfor…

The Impact of Cultural Differences on Trademark Design: Avoiding International Conflicts Caused by Language, Symbols, or Colors

The Impact of Cultural Differences on Trademark Design: Avoiding International Conflicts Caused by Language, Symbols, or Colors

In today’s globalized business environment, a trademark is not only the core identity of a brand but also an important medium for conveying brand value across borders. However, due to significant differences in cultural backgrounds, language habits, religious beliefs, and aesthetic preferences acro…

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