Articles
Compensation Standards for Trademark Infringement in Europe: How to Quantify Brand Damage Caused by Counterfeits
Trademark infringement has become an increasingly serious issue in Europe, especially when it comes to the intangible losses brands suffer due to counterfeits. The damage caused by counterfeit products is often difficult to quantify. However, courts across Europe have gradually developed a relative…
The Trademark Life-or-Death Game for Cross-Border Sellers: Cracking the U.S. “Use in Commerce” Compliance Code
I. The Hidden Dangers in the Trademark Battlefield: Why “Use in Commerce” Has Become the Cross-Border Survival Line Data Warning: 67% of trademark refusals by the USPTO in the past three years involved issues with proof of use Real Case: A major Shenzhen seller lost millions in inve…
Challenges and Breakthrough Strategies for Cross-Border E-Commerce Amid U.S. Tariff Hikes
In recent years, the United States has frequently adjusted its tariff policies toward China, particularly impacting the cross-border e-commerce sector. From apparel and consumer electronics to new energy products, import duties on a wide range of categories have been significantly increased. These …
A Landmark Case on the Importance of U.S. Trademarks: Christian Louboutin’s “Red Sole Shoes” Trademark Battle
Trademarks are not only symbols of brands but also legal safeguards for a company’s core competitive edge. As one of the most advanced countries in global intellectual property protection, the United States’ trademark laws are particularly notable for their focus on non-traditional trademarks. Chri…
The Importance of International Trademark Protection: A Case Study of the Trademark Dispute Between Apple and Proview
IntroductionIn today’s globalized business environment, trademarks are not only the core identity of a company’s brand but also a key asset in market competition. A successful trademark can enhance consumer trust, increase brand value, and establish a competitive edge in the international mar…
Building a Cross-Border IP Closed Loop: Framework, Practices, and Policy Recommendations
I. Introduction Driven by globalization and the digital economy, the cross-border flow of intellectual property (IP) is becoming increasingly frequent. However, it also faces challenges such as high infringement risks, difficulties in rights confirmation, and costly enforcement. Establishing a Cros…
Seizing the Moment in Cross-Border E-commerce: Three Key Strategies for Capturing Market Opportunities
The golden era of cross-border e-commerce has never truly ended—only the windows of opportunity continue to shift. From the early Amazon seller success stories to the rise of emerging markets in Southeast Asia and the Middle East, and now the social commerce boom driven by TikTok Shop, every wave o…
The New Chessboard of Cross-Border E-Commerce: Brand Power as the Key to Global Breakthrough
In the aftermath of Amazon’s mass account suspensions, China’s cross-border e-commerce industry is undergoing an unprecedented strategic shift. As traffic dividends diminish and the marginal benefits of price wars decline, competition has moved beyond GMV to a deeper contest of brand value…
U.S. Trademark Registration: A Strategic Shield and Market Passport for Chinese Brands Going Global
At a critical moment of global business restructuring, Chinese enterprises face unprecedented opportunities and challenges in their internationalization journey. When Huawei encountered a trademark squatting crisis in Munich, Germany, and when a new tea beverage brand discovered its “twin bro…
Overview of Global Social Media Platforms: Connecting Without Borders
Social media platforms have revolutionized the way people communicate, driving information sharing and interaction on a global scale. Today, billions of users are active on various social platforms, which are not only used for personal communication but also widely utilized for business marketing a…
