Articles
Trademark Law at a Crossroads in the Digital Revolution: Defending IP in the Era of AI, NFTs, and the Metaverse
In virtual storefronts across the metaverse, Louis Vuitton handbags are being deconstructed and reimagined by digital artists; AI-generated brand logos are going viral online; and unauthorized Marvel character NFTs are selling for millions on blockchain platforms. These are no longer speculative sc…
International Trademark Strategy: How Enterprises Expanding Globally Should Prioritize Countries and Classes for Trademark Registration
In today’s globalized business environment, trademarks are not only the core assets of a company’s brand but also a “passport” to enter international markets. However, trademark protection is highly territorial in nature. Without registration, trademarks overseas may face the risk…
Trademark and Domain Name Conflicts: How to Combat Cybersquatting via UDRP
In the digital era, a domain name is not only the entry point to an enterprise’s online presence but also a crucial vessel of brand value. However, as domain name registration becomes more accessible, the conflicts between malicious domain squatting and trademark rights are becoming increasin…
Conflicts and Coexistence Between Geographical Indications and Ordinary Trademarks: Legal Framework and Practical Pathways
Abstract:As an essential component of the intellectual property protection system, Geographical Indications (GIs) share the function of distinguishing the origin of goods and maintaining market order alongside ordinary trademarks. This paper analyzes the fundamental differences between GIs and ordi…
Trademark Risks in Cross-Border E-Commerce: Compliance and Infringement Prevention on Amazon, AliExpress, and Other Platforms
In the wave of globalized e-commerce, cross-border e-commerce has become an important channel for many businesses to expand into international markets. However, as market competition intensifies, trademark infringement issues have become increasingly prominent. Major cross-border e-commerce platfor…
The Impact of Cultural Differences on Trademark Design: Avoiding International Conflicts Caused by Language, Symbols, or Colors
In today’s globalized business environment, a trademark is not only the core identity of a brand but also an important medium for conveying brand value across borders. However, due to significant differences in cultural backgrounds, language habits, religious beliefs, and aesthetic preferences acro…
Cross-Border Trademark Infringement Legal Battles: From Passive Defense to Proactive Global Strategy
On Amazon’s U.S. site, a counterfeit handbag bearing the logo of a European luxury brand is sold for only one-tenth the price of the genuine product. The seller is registered in a Southeast Asian country, while logistics routes transit through the Middle East before arriving in North America. This …
International Trademark Protection: The Tug-of-War Between Territorial Barriers and Global Harmonization
As the global commercial landscape rapidly converges, businesses venturing beyond their home markets often encounter a perplexing reality: a trademark right secured at great expense in the United States may become a meaningless symbol in the French market. Behind this apparent contradiction lies th…
Parallel Imports and the Grey Market: The Conflict and Balance Between Legitimate Imports and Trademark Protection
Against the backdrop of globalized trade, legal disputes arising from parallel imports have become increasingly frequent. Parallel import refers to the act of legally purchasing genuine branded products in foreign markets without the trademark owner’s authorization and importing them into the domes…
Compliance Risks for Chinese Enterprises Going Global: A Guide to Avoiding Pitfalls in Translating Chinese Brand Names for EU Trademark Registration
In recent years, as Chinese enterprises accelerate their global expansion, the European market has become a key strategic target. However, during the trademark registration process, many companies — unfamiliar with European intellectual property regulations — have encountered rejections, infringeme…
