Articles
From OEM to Global Brand: How U.S. Trademarks Empower Cross-Border Sellers to Scale Up
Pain Points Introduction:OEM once served as the backbone for Chinese cross-border sellers. But today, razor-thin margins, high product substitutability, and dependency on third-party platforms are proving unsustainable. When a best-selling product on Amazon is swarmed by dozens of lookalike sellers…
U.S. Tariffs Drive Brand Upgrading: A Strategic Opportunity to Build Proprietary U.S. Trademarks
In recent years, escalating trade tensions between China and the United States—particularly the imposition of tariffs by the U.S. on Chinese goods—have created significant challenges for many export-oriented Chinese businesses. However, challenges often come hand in hand with new opportunities. Aga…
The Impact of U.S. Trademarks on Tariff Determination: A Legal Analysis under Rules of Origin
In international trade, Rules of Origin (ROO) play a vital role in determining tariff rates, eligibility for preferential treatment under trade agreements, and the implementation of various trade policies. However, can trademarks, as brand identifiers, influence tariff determination? Especially und…
How to Mitigate Tariff-Related Brand Losses Through U.S. Trademark Strategies Introduction
In recent years, growing uncertainty in global trade—especially increased tariffs imposed by the U.S. on goods from countries like China—has raised export costs and weakened competitiveness for many companies. In this context, a well-planned U.S. trademark strategy can not only enhance brand value …
How OEM Enterprises Can Use U.S. Trademarks to Achieve “Export-to-Domestic” and “Brand-Through-Shell” Strategies
IntroductionIn the global supply chain, Chinese OEM (Original Equipment Manufacturer) enterprises have long played the role of the “world’s factory,” producing goods for international brands. However, as domestic market competition intensifies and the global trade environment evolves, many OEM comp…
Can Establishing a U.S. Brand Agent Help Avoid Tariffs?
As trade tensions between the U.S. and China continue, many Chinese companies are seeking ways to reduce the impact of additional tariffs—especially those imposed on products made in China. One common idea is to set up a brand agent or subsidiary in the United States. But the key question is: Can e…
Breaking Through Tariff Barriers: The U.S. Trademark Strategy of Chinese Enterprises
Amid the tensions of U.S.-China trade frictions, tariff hikes have become a Damoclean sword hanging over Chinese companies. When the traditional advantage of low cost is offset by a 25% tariff barrier, cost control alone can no longer break the deadlock. In this war without gunfire, trademarks have…
Avoiding Tariff Risks: An Analysis of the Importance of Trademark and Brand Localization
In today’s turbulent global trade landscape, tariff barriers have become a critical risk factor for multinational enterprises. From the U.S. imposing Section 301 tariffs on Chinese goods to the EU rolling out the Carbon Border Adjustment Mechanism (CBAM), governments are increasingly reshaping supp…
U.S. Trademark Registration Trends Amid China-U.S. Trade Tensions: Strategic Adjustments and Market Restructuring
Since the escalation of China-U.S. trade tensions in 2018, tariff barriers, technology restrictions, and supply chain restructuring have profoundly reshaped the globalization paths of enterprises in both countries. As the “first threshold” for brand internationalization, trademark regis…
Breaking Through Trade Barriers: How Trademarks Help Companies Bypass Tariff Walls
In the context of increasingly tense global trade relations, trade wars have become an undeniable factor reshaping the international economic landscape. Especially during years of frequent China–U.S. trade friction, tariff barriers have imposed dual pressures on many companies: rising export costs …
